本篇內容綱要 ➢

目前TikTok已經超過Facebook成為下載量最高的社交APP,所以目前也是許多品牌經常用來投放廣告的工具.   

一.開屏廣告

一打開APP就能看到,這種廣告每天只有一位廣告主,這種廣告形式用於追求最大度曝光的品牌.

一打開APP就能看到,這種廣告每天只有一位廣告主,這種廣告形式用於追求最大度曝光的品牌.TikTok後台也有工具可幫助品牌節省視頻製作成本,比如微電影功能、圖片轉化成視頻,可以製作視頻.

二.挑戰賽

品牌可以透過挑戰發起一個話題,參與者錄製視頻挑戰.超級挑戰賽主要會透過邀請一些網紅,來參與挑戰賽來錄製視頻,透過視頻來推廣品牌,吸引粉絲用戶.一些用戶也會透過參與挑戰賽來增加品牌帳號的權重.

三.貼紙

在TikTok中平均每三個用戶就有一個非常喜歡貼紙。但是貼紙類型有控雨染髮、前景貼紙、分屏貼紙、手部貼紙(利用手勢觸發貼紙功能)、面部貼(面部識別)等特效濾鏡,所以品牌經常使用貼紙功能跟用戶互動。


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